Transform’s Digital Maturity Index (DMI), a measure of digital channel development, has been running for 2 years now and during that time we’ve interviewed more than 50 digital leaders from both public and private sector organisations; capturing data for almost 5,000 questions in the process. The summary output from last year’s programme can be found here...
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Engine is supporting the biggest ever campaign devoted to inspiring, encouraging and supporting millions more people in the UK to get online by the Olympics...read more here
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What is Channel Shift?
Exactly what channel shift is, is constantly changing. At it’s purest; channel shift is when an organisation moves to more efficient, effective forms of communication and engagement. Whether this is a call-centre focused business embracing social media, or central Government successfully leveraging a syndicated content model. This blog is about all things channel shift. It includes daily news, regular contributions from guest editors, and an aggregation of the best channel shift content on the web.
Recent Posts
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How to use a paper towel properly (& help save the planet) - a great little TED presentation: t.co/3NKyc1tt
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10 reasons not to buy Facebook (before you buy it anyway) - t.co/CfDesfDv
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RT @johnsonnhalter: Will Email Be Replaced by Social Media? t.co/4yiSTbpg << #channelshift
