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What is Channel Shift?

Exactly what channel shift is, is constantly changing. At it’s purest; channel shift is when an organisation moves to more efficient, effective forms of communication and engagement. Whether this is a call-centre focused business embracing social media, or central Government successfully leveraging a syndicated content model. This blog is about all things channel shift. It includes daily news, regular contributions from guest editors, and an aggregation of the best channel shift content on the web.

Recent Posts

  • Social media strategy study

    Posted on September 10, 2012 NO COMMENTS YET

    New research reveals the majority of large UK businesses see social media as key to marketing and business strategies however they are struggling to find effective ways of measuring its effectiveness.

    Of the 650 companies interviewed only 28% of the smaller companies and 42% of larger businesses said they measured their performance against defined social media objectives.

  • Online sales via mobile devices on the rise

    Posted on August 30, 2012 NO COMMENTS YET

    Figures released today from the IMRG Capgemini Quarterly Benchmarking Index reveal that the percentage of online sales via mobile devices could reach 20 per cent by this Christmas.

    Tina Spooner, Chief Information Officer at IMRG, explained: “Mobile has placed retailers, symbolically perhaps, in the palms of consumers’ hands, removing many former borders and expanding the contexts and times that engagement can happen.

    Read the full story here

     

  • Open High Street

    Posted on August 28, 2012 NO COMMENTS YET

    Open High Street, an online food and drink delivery service, is being trialled in Hereford with backing from the Government.

    The pilot, run by a consortium of providers, offers consumers within the HR postcode area the opportunity to buy online from local shops. If successful the service could be extended throughout the UK.

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Quotes

  • Always! That is the dreadful word ... it is a meaningless word, too.

    Oscar Wilde

  • The new electronic interdependence recreates the world in the image of a global village.

    Marshall McLuhan

  • Change alone is eternal, perpetual, immortal.

    Arthur Schopenhauer

  • The one unchangeable certainty is that nothing is certain or unchangeable.

    John F. Kennedy

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