The digital revolution continues at an incredible pace and organisations are having to work harder than ever to keep up. Now in its third year, the Digital Maturity Index (DMI) is a study to determine how well prepared companies are to drive customer engagement through digital channels. We conductued interviews with digital leaders from major UK...
What is Channel Shift?
Exactly what channel shift is, is constantly changing. At it’s purest; channel shift is when an organisation moves to more efficient, effective forms of communication and engagement. Whether this is a call-centre focused business embracing social media, or central Government successfully leveraging a syndicated content model. This blog is about all things channel shift. It includes daily news, regular contributions from guest editors, and an aggregation of the best channel shift content on the web.
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