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The Amazon-owned Soap.com, a US based online household, health, and beauty store, has now started to deliver grocery goods.

Previously groceries have only been offered via Amazon Fresh, which delivers a full range of groceries via an elaborate system of delivery trucks. Soap.com will now offer approximately 10,000 non-perishable items such as cereal and coffee. Orders are shipped via UPS in one to two days and only to destinations in the US.

Marc Lore, CEO of Soap.com’s parent company Quidsi, has explained that the expansion into grocery is a logical next step for the site. He says that customers have “been asking about grocery since [the site] launched in 2010.”

Full story at: Mashable