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eCommera a provider of intelligent, multi-channel trading solutions has launched the Mobile App Service; a configurable out-of-the-box solution compatible with multiple operating systems.

The app has been designed to enable brands and retailers to bring items to market via mobile devices and deepen customer engagement within relatively short timescales.

Andrew McGregor, CEO of eCommera, said: “The explosion in mobile and tablet use has signalled a power shift in retail to the customer who expects to be able to buy wherever and however they like. We’re making it easier for retailers and brand owners to make a direct connection with their customers, to provide an intimacy that will be critical to their success in a competitive market.”

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