The first YouView boxes are due to go on sale at the end of this month. YouView aims to build on Freeview’s success, offering a subscription-free TV service with extra content available via the web. It will also offer a TV app store and a full search experience.
Lord Sugar said at the unveiling: “It’s with great pleasure that we announce that YouView will be available from major retailers later this month. Our intention with this simple–to-use box is to provide extraordinary TV for everyone, with on-demand services combined with TV channels with an opportunity to search back an entire week to catch what they’ve missed. It’s a whole new way of experiencing TV.”
This will bring both challenges and exciting opportunities to Brands, presenting them with the opportunity to create TV apps and invest in real-time advertising.