Guest Blog

In our annual research report, DMI 2012, we highlight the positive impact that working in collaboration with partners and customers can have on the digital strategy of an organisation. In fact of the 40 digital leaders we interviewed, it is becoming increasingly important as they seek to offer more comprehensive services to customers.

A recent article in the Telegraph stated that the high street might not recover to pre-recession spending levels until at least 2015, and maybe not until 2020. We asked Matthew Hopkinson, Director at Local Data Company, for his views on how a channel shift to digital could impact on high street brands.

The Internet – opportunity or threat for the ‘high street’?